Established in 2004 The Simone Williams fashion label is based in North London.  With a sophisticated, stylish and glamourous range of ladieswear even Simone has  become a highly esteemed fashion designer in London and internationally.  The label is inspired by the city landscape, femininity, beauty and glamour.   

Simone's clients have included celebrity stylists, top hairdressers, supermodels, brides, bridesmaids, professional women and any women seeking the perfect look for a glamourous evening balls and parties.

Ronke Lawal (Business partner) has been supportive of Simones talents since they first met almost 20 years ago. Today Aderonke manages the business aspect of Simone Williams label -I envisage a future so bright and promising that it excites me to be part of this fantastic fashion label  and continually looks to develop the label in every aspect. For Miss Lawal its about pushing boundaries and realising what is possible through determination and passion, with this anything is indeed possible. Ronke Lawal also owns and runs RSL Management Services a business development company.

The Simone Williams label is highly sought after by stylists and their celebrity clients including Helen McCroy (Harry Potter & Casanova), Rachel Ritfield (Supermodel) and Lisa Maffia (Singer), Jasmia Robinson (Model and finalist - Britain's next top Model). The label was showcased in Kulture 2 Couture 2006 in association with the Mayor of London's office and the V&A.  The label exhibited at  Fashion Expo at the Business Design Centre in 2008.  The label has enjoyed a wide range of media coverage including features in Galrilla, Touch, The Voice, Black Hair Magazine, Black Hair  & Beauty, Total:Spec and Aspire.

Simone Williams is also a highly sought after fashion stylist and product development consultant and has worked with a number of high calibre photographers including Dave Wise, Jan Masny and Mark Coburn.